Crimeziners are getting older according to the Crime Writers Association

Posted: June 16, 2012 in Crime Fiction Books, Crime Writers
Tags: , , , , ,

Hetty NCIS

Behold: the Crime writers demographic personified

Crimezines Compadres at the London based Crimewriters Association. Have been checking you out Crimeziners. And their research is showing them that you are a woman sixty–plus, with no children living at home. News to us too, but bear with us.

The research carried out on behalf of the CWA by Bowker market research, focused exclusively on the English market for Crime fiction. No research was carried out in much larger American Market, an oversight maybe, but the research has clear implications for crime writers everywhere.

The CWA found that Crime fiction showed a year-on-year increase from 2010 to 2011 with £112.9m spent on books and 75% of that on paperbacks. The criteria which most prompts readers to buy a book is having read the author before (48%), while  25% decide whilst browsing. One imagines the other 27 percent wandered home for a warm milky drink, but couldn’t remember where they lived.

70% cent of crime books are bought by people over the age of 45. Which is no surprise to Crimezine, as large thumbed youngsters are often too busy twitterbooking to involve themselves with traditional media, and most  novels break the 140 character twitterbook limit by a considerable margin.

41% of the overall crime readership work full-time and 28% are retired buyers. Which leaves an astonishing 31% of the population who need to either smarten their ideas up, or get working on that new crime novel.

In addition the research showed that 60% of the burgeoning ebook crime market is made up of women buyers.

So there you go Crimeziners, if you want to be a best selling Crimewriter, you ignore the silver-haired oldsters at your peril. Especially if they are sixty plus women with an e-book

The CWA  will be awarding Crime legend Fredrick Forsythe the CWA Diamond Dagger on July 5th for a life time of good chapdom. Crimezine congratulates.


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